Paragon, a pioneering Web3 company, faced a challenge marketing their technology beyond an NFT rental platform. While they made high-value NFTs accessible through rentals, speculative users didn't see the value. Recognizing that holding NFTs is about access—to exclusive events, digital experiences, and gated communities—we repositioned them as an "NFT Experience Platform." This shifted the focus from assets to enriching experiences at rental prices.
We crafted a new visual and verbal identity, replacing the "A" in their logo with the "Explorers," symbolizing their innovative spirit. The Explorers embody their mission: leading new technologies, expanding blockchain possibilities, and uniting communities through engaging experiences. We showcased this brand evolution in product-focused touchpoints, connecting brand signifiers with brand behaviors.
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